A Question for Intelligent Minds: Can You Solve This Puzzle?

Why Don’t 97% of People Succeed?
It’s

a brilliant puzzle that challenges lateral thinking. The majority of people approach it incorrectly by treating it like a typical math issue. Correct solutions to the problem are only available to those who understand its evolving character. It involves more than simply math; it involves pattern recognition and critical thinking.
How did you do, then? Were you one of the 97% or were you manage to solve the code? If you have any other brainteasers to test your ability to solve problems, please share them with us!