THAT’S REAL INFLUENCE The Keith Lee Effect: From Food Stamps To Feeding The Masses, Influencer Rallies Hundreds Of Brands To Help Families In Need For The Holidays!

Food critic and influencer Keith Lee has once again proven why he’s one of the internet’s most beloved creators — not just for his honesty, but for his heart.

After a viral wave of creators showing off lavish PR packages from brands, Keith decided to flip the trend entirely. Instead of asking for gifts or sponsorships, he issued a challenge: help feed struggling families this holiday season.

Within hours, major brands like Panda Express, DoorDash, Cracker Barrel, and Martinelli’s stepped up, pledging to sponsor meals and support communities in need.

Keith made it clear that he doesn’t want any money or personal gain from it — only impact.

“I don’t want a dime,” he said. “I just want to see food on tables and smiles on faces.”

Fans flooded the comments praising him for using his platform to inspire generosity instead of competition. Many called it “the kind of motion the internet needs right now.”