Powered by his lifelong legacy as an entertainer and animal activist, this icon is still going strong at 99

A lot happened in 1972, including the rise of Bob Barker as a household name with the launch of “The Price is Right.” Hosting the show for 35 years, Barker became an entertainment icon, known for his charm and advocacy for animal rights. Born on an Indian reservation in South Dakota and a member of the Sioux Tribe, he met his wife, Dorothy Jo Gideon, at an Ella Fitzgerald concert. They married in 1945, and Barker credited her with giving him the confidence to succeed in his career.

After Gideon’s death in 1981, Barker chose not to remarry but found a partner in Nancy Burnet, who has been with him for 40 years. At nearly 99, Barker maintains good health with minimal medication and a vegetarian diet, supported by Burnet’s intervention.

Barker’s influence extends beyond entertainment; he is a passionate animal rights advocate. His catchphrase, “This is Bob Barker reminding you to help control the pet population. Have your pets spayed or neutered,” reflects his commitment to animal welfare. Through his DJ&T Foundation, he has donated millions to support animal rights education and advocacy.

Bob Barker’s nearly century-long life showcases his impact on both television and animal activism, making him a beloved figure in American culture.