In a major shift toward cleaner food labeling, Walmart announced this week it will eliminate all synthetic food dyes and a list of other artificial ingredients from its private-label food products by January 2027. The initiative will affect popular in-house brands such as Great Value, Marketside, Sam’s Choice, Freshness Guaranteed, and Bettergoods.

The move reflects growing consumer demand for transparency and health-conscious ingredients in everyday food items. Walmart, the largest retailer in the United States, says approximately 90% of its private-label products are already free of synthetic dyes, and the upcoming changes are meant to complete the transition.

“Customers want food that they can feel good about eating and serving to their families,” said Walmart spokesperson Marissa Hays. “This is part of our long-term commitment to helping families access healthier, affordable choices.”

What’s Changing

Walmart plans to reformulate thousands of products to remove:

• Artificial colors such as Red 40, Yellow 5, and Blue 1

• Certain preservatives, including BHA and TBHQ

• Artificial sweeteners like aspartame

• Other chemical additives, including fat replacers and stabilizers

The decision comes amid increasing scrutiny of food additives, especially those banned or restricted in Europe but still allowed in the U.S. Consumer advocacy groups have praised Walmart’s decision, calling it a win for public health—especially children, who are often more sensitive to artificial dyes.

Industry Impact

Walmart’s scale means the move could ripple across the food industry. Store-brand products represent a significant share of total grocery sales, and the retailer’s demand for cleaner formulations may prompt suppliers and manufacturers to adapt more broadly.

“Walmart has the power to change the food system,” said Lisa Y. Lefferts, a senior scientist at the Center for Science in the Public Interest. “This step shows leadership, and we hope other retailers follow.”

What Shoppers Should Expect

The transition will take place gradually over the next 15 months. While no major price hikes are expected, customers may begin noticing subtle changes in color or flavor in some items as natural alternatives replace synthetic additives.

Walmart’s private-label food division has grown significantly in recent years, especially as consumers look for value options amid inflation. By aligning with cleaner-label trends, the retailer is positioning its store brands as both affordable and health-conscious.

About Walmart
Headquartered in Bentonville, Arkansas, Walmart operates more than 4,500 stores across the U.S. and is the nation’s largest grocer. Its private-label portfolio includes thousands of food and beverage items.